BRANDING ACCELERATOR PROGRAM WHAT IS BRAND STARTUP
HaitiBrand in partnership with the US Embassy in Haiti designed this Brand Startup program to support and uplift women in small businesses. In this program, the participants will learn the skills, tools and strategies on how to position their brand for optimal success in the local and global market especially in a post-covid19 environment.
Branding & Packing Services
We will help you create a unique identity for your company including your products and services that the community will recognize everywhere.
1Consultations & Masterclass
The consultations will allow you to acquire a set of skills and techniques in brand strategy, marketing and social media.
3Marketing & Outreach Support
We provide you with branding support and build awareness that will help you maximize the reach of your brand to the most relevant audiences.
2Building E-Commerce Services
We will help you establish and strengthen your online presence and apply the best strategies to optimize the sale of your products.
4
OUTCOME OF THE PROGRAM MARKETING DELIVERABLES
MARKETING MATERIALS
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Business Cards
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Branded Shirts / T-shirts
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Banners & Brochures
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Stickers
BRAND IDENTITY
OUTCOME OF THE PROGRAM-
Logo Design
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Stationary Design
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Professional Email
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Website
SOCIAL MEDIA MANAGEMENT
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Pages Optimization
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Content Creation
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Templates & Frame
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Product Photography
OUTCOME OF THE PROGRAM MOST NEEDED SOFT SKILLS
CONTENT MANAGEMENT
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Graphic Design with CANVA
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Manage a Website Dashboard
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Use Mailchimp to Grow Sales
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Learn Printing Files & Formats
FACEBOOK & INSTAGRAM
GROW WITH THE RIGHT TOOLS-
Basics of Facebook Manager
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Discover Facebook Creator
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Use Facebooks Ads Efficiently
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Best of Instagram for Business
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Use Instagram Insights to Grow
BUSINESS SKILLS
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How to Pitch your Business
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How to Price your Services
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How to Attract Customers
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How to take Feedback
SESSION DETAILS PROGRAM CALENDAR
Icebreaker and Presentation
You will discover some of the challenges entrepreneurs face in a post-COVID-19 crisis and how they manage it all with a good branding and marketing strategy. At the end of this session, you will be introduced to the process that is built into this program.
Branding for Business Owners
In this course, you will learn about the practical steps involved in creating a branding strategy. You will also learn about the importance of branding and the pillars of branding and why it is important to have good branding for your business. At the end of the course, you will also create your brand message.
Branding for Business Owners (Suite)
In this course, you will learn about the practical steps involved in creating a branding strategy. You will also learn about the importance of branding and the pillars of branding and why it is important to have good branding for your business. At the end of the course, you will also create your brand message.
The Right Marketing Strategy for Your Brand
In this course, you will learn about marketing. Marketing is all about communicating the value of your product or service to potential customers/stakeholders and Branding is the essence of your company. At the end of this course, you will start working on your marketing plan.
The Right Marketing strategy for Your Brand
In this course, you will learn about marketing. Marketing is all about communicating the value of your product or service to potential customers/stakeholders and Branding is the essence of your company. At the end of this course, you will start working on your marketing plan.
Digital Marketing and Communication
In this course, you will identify the type of marketing strategy and think about the best that suits your business. You will also learn about the basics of digital marketing and communication.
Social Media Content Planning & Writing
Storytelling is important to better sell your story. In this course, you will learn about the importance of storytelling and why it's important to pitch your story. You will also learn how to create the best content for your business and use social media tools.
The Best with Email Marketing
In this session, you'll discover what Google Ads and the basics of Google My Business. We’ll cover features specific to the platform and teach you how to optimize your campaigns to achieve the best results with your ads on Google.
Graphic Design for Business Owner
In this course, you will learn the basics of graphic design for business owners and how simple software such as Canva can help you create good content for your business. You will also learn how to take proper pictures with your phone for your business. Knowing how to create great graphic designs for your business can bring out the best in your marketing strategy.
First Step to Create Your Website
Having a website and an online presence strategy allows you to market your business online. A website is also important because it helps to establish the credibility of your business. In this session, you'll learn the basic tool for creating a website and how to manage a CMS template.
Improve Your Business Pitch
Learn the tips for delivering an effective pitch for your business
Ready to The Market
This is the last final session of the Brand Startup program! In this course, we’ll talk about how you can pitch your business idea to partners and sponsors. You will present your marketing strategy and you’ll pitch your business to branding and marketing experts.
Girls Tour
Girls Tour
Girls Tour
Meeting with the Legends
Afternoon Event where participants and general public will meet some local and global people we called legends from branding, marketing and business fields.
Cocktail
Celebrate women in small business in Haiti. Be grateful to all the women behind the Haitian economy and society through the spirit of entrepreneurship.
General FAQ's
Brand Startup se yon pwogram kap fèt chak ane nan lide pou ede fanm kap fè biznis Ayiti. Pwogram sa se HaitiBrand ki sipòte li an patenarya ak Anbasad Ameriken ki Ayiti.
Pwogram sa gratis, sa vle di nenpòt fanm kap fè bizins kapab aplike pou patisipe nan Brand Startup pandan 8 semèn.
Pou aplike nan Brand startup wap bezwen ranpli yon fòmilè ki sou paj dakèy nou an, enfòmasyon kew pral bay yo ap pèmèt nou deside èske nap kenbew nan 10 patisipan yo.
